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The Business Plan Store
201 Alderfer Road
Harleysville, PA  19438
Call Us:  215-256-0663
© 1995-2017 The Business Plan Store

Business Metrics

THE WORD “METRIC” is defined as:
Something set up as an example against which others of the same type are compared
A standard for measuring or evaluating something, especially one that uses figures or statistics, or simply
A standard of measurements.......
THERE ARE NUMEROUS METRICS a business can measure, most of which fall into one of three categories:  (1) operating metrics, (2) customer metrics and (3) financial metrics.

OPERATING METRICS INCLUDE such things as employee productivity and discipline and retention rates, measured execution of planned strategies, and compliance with applicable laws and environmental responsibilities.  Customer satisfaction metrics are measured by surveys, customer growth and customer retention rates.  Good operating and customer metrics are essential to running a successful business, but not things that are found in a business plan.

THE SOPHISTICATED BUSINESS PLAN READER, however, can easily evaluate the financial metrics:  sales, costs, margins, profits, inventory turns, debt to equity (leverage), return on investment and more.  These measurements are important and demonstrate how a business is performing over time.  Financial metrics can be extracted from the projected financial statements in a business plan, and those metrics can be the key to successfully selling the plan.
The Business Plan Store prepares financial projections with an eye toward real and achievable metrics for a given business. 

When you are ready to see your financial projections:
Statements of Cash Flow
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The Business Plan Store prepares financial projections with an eye toward real and achievable metrics for a given business. 
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