| 
 Introducing..... 
  
 
 
 
 
  
Business
Plan
Ken
X. Smitzhe, President and CEO 
 
 
Confidentiality 
The
reader acknowledges that the information provided
by OBRA e-z, Inc. in this Business Plan is confidential; therefore,
reader agrees not to disclose it without the express written permission
from any
of the members of OBRA e-z, Inc. It is acknowledged by reader that
information to be furnished in this Business Plan is in all respects
confidential in nature, other than information which is in the public
domain
through other means and that any disclosure or use by same of reader,
may cause
serious harm or damage to OBRA e-z, Inc. 
Upon Request, this document is to be
immediately returned
to OBRA e-z, Inc. 
 
   
 
Table
of Contents
 
Executive
Summary 
  Proposed
Business 
  Market 
  Management 
  Funding 
Objectives 
Mission 
Keys to Success 
Company Summary 
Company Ownership 
Company History 
Company Locations and Facilities 
Products and Services 
Product and Service Description 
Competitive Comparison 
Sales Literature 
Technology 
Future Products and Services 
Market Analysis Summary 
 
Market
Segmentation 
 
Target
Market Segment Strategy 
 
Market
Needs 
 
Market
Trends 
 
Strategy
and Approach to the Market 
Management Summary 
Organizational Structure 
Management Team 
Financial Plan 
Break-even Analysis 
Pro
Forma
Income Statements – Year 1 by Month 
Pro
Forma
Income Statements – Years 1 through 5 
Pro
Forma
Balance Sheets – Year 1 by Month 
Pro
Forma
Balance Sheets – Years 0 Through 5 
Pro
Forma
Cash Flow Statements – Year 1 by Month 
Pro
Forma
Cash Flow Statements – Years 1 through 5 
 
 
   
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